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  • 強者恒強 2019年中重慶房企銷售排行榜出爐
    2019年06月30日 10:13 來源:中新網重慶

      中新網重慶新聞6月29日電(張杰)  28日,克而瑞重慶發布了2019年中重慶房企銷售排行榜top30,融創以銷售額161.2億元位居榜首,金科以149.1億元的成績位列第二,龍湖銷售額130.7億元,排名穩定前三。萬科、恒大、保利、旭輝、碧桂園、華潤、金輝等房企業績表現同樣不俗,紛紛躋身今年上半年銷售排行榜前十。

    數據來源:CRIC系統

      市場分化加劇 強者恒強局面顯現

      記者通過梳理發現,面對“房住不炒”的調控主基調,今年上半年重慶樓市趨于理性,房企業績增速整體放緩,同時,多數房企銷售業績下降,市場分化加劇,強者恒強。

      榜單顯示,今年年中重慶房企銷售TOP5入榜門檻穩定在85億左右,前四強,融創、金科、龍湖、萬科表現格外搶眼,業績均超過120億,強者恒強局面顯現。同時,TOP10入榜門檻降低至41.6億元,同比下降30.6%,與TOP5房企差距再次拉大,行業呈現出分化格局,寡頭房企優勢繼續放大。而10-20名外房企開始發力,房企洗牌嚴重,TOP20房企入榜門檻升至20.9億元,增幅18%,未來市場分化或將為更加明顯。

      從2019年上半年房企集中度來看,TOP5房企集中度達45.52%,已然占據市場近一半份額,行業寡頭化明顯,規模房企多種方式擴充貨源,拓寬企業貨儲,憑借自身品牌、產品等優勢瓜分市場份額,未來房企集中度將進一步提升,中小型房企面臨壓力。

      龍頭房企以規模和產品驅動業績增長

      據記者了解,重慶樓市去年至今,市場分化明顯,TOP20房企加速洗牌,在市場競爭加劇的情況下,2019年中重慶房企銷售排行榜前三名的融創、金科、龍湖通過規模擴充、戰略調整,產品升級等多種形式,尋求新的業績增長途徑。

      融創以規模創造業績,通過全面布局,占據了市場絕大份額,主力在售項目高達25個,積極搶駐城市核心及熱門板塊。

      而金科兼具產品與規模同步發展,項目遍地開會,產品貨值分布,利潤和流量型產品兼具,品牌形象影響力、口碑較高。

      龍湖通過產品驅動業績增長,產品溢價能力強,盈利能力高,同時以客戶為中心,實現產品的迭代升級,改善型高溢價產品贏得客戶高度認可。

      后市:調控基調不變 市場仍以“穩”為主

      克而瑞重慶機構相關分析人士稱,今年3月兩會召開,再次重申房地產市場堅持“住房不炒”,保持政策的連續性和穩定性。重慶市場將會持續保持宏觀嚴控基調不放松,以秩序維護類小政策調節為主,未來市場調控基調不變,預計下半年政策微調控為主。

      同時,雖然今年上半年利率放松、高價項目入市刺激客戶,樓市迎來了一波“小陽春”,且部分房企對樓市仍存信心,輪番上演高價地塊,但受到市場存量、政府限價、改善需求被提前釋放等影響,短期內市場仍然處于盤整期,仍以“穩”為主。

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    【編輯:鐘欣】
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